Dave & Buster's

A Winning Play: D&B x HANG Connects with NFL Fans Across 10 Games

The D&B x HANG NFL campaign was designed to create immersive fan experiences across 10 high-profile NFL games, blending live engagement with strategic brand integration. Through HANG’s innovative platform, D&B connected with NFL enthusiasts by delivering dynamic livestreams, featuring star athletes and influencers, interactive trivia games, and branded giveaways. This multi-faceted campaign aimed to amplify D&B’s visibility, foster meaningful fan interactions, and drive brand recognition across digital and in-person touchpoints, establishing a strong connection with a passionate sports audience.

Livestream views for individuals games, with strong viewership retention through the series

Athletes and influencers drove excitement and authenticity

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

Host live reads and in-stream branding reinforced D&B's presence

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

The D&B x HANG NFL campaign captivated fans through creative content integrations, including engaging trivia games, live commentary, and enticing gift card giveaways that incentivized participation and created memorable moments. With strong fan engagement via live chats, interactive trivia, and in-game interactions, the campaign fostered a dynamic connection between the brand and its audience.

Multiple brand integrations ensured consistent visibility across platforms, driving both online and in-store recognition. Highlight reels and post-game social content further amplified the campaign’s impact, extending its reach and solidifying D&B’s presence among NFL enthusiasts.

Dave & Buster's

A Winning Play: D&B x HANG Connects with NFL Fans Across 10 Games

Livestream views for individuals games, with strong viewership retention through the series

Livestream views for individuals games, with strong viewership retention through the series

Livestream views for individuals games, with strong viewership retention through the series

Athletes and influencers drove excitement and authenticity

Livestream views for individuals games, with strong viewership retention through the series

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

Host live reads and in-stream branding reinforced D&B's presence

Livestream views for individuals games, with strong viewership retention through the series

Impressions across the campaign, with substantial brand visibility

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