Toyota HBCU NY Classic
Driving Community Connection: Toyota x HANG at the HBCU NY Classic
Toyota’s partnership with HANG at the HBCU NY Classic showcased an innovative approach to connecting with diverse audiences and celebrating HBCU culture. Through a dynamic mix of pre-game buzz, on-site activations, and post-event branded content, Toyota amplified its presence and strengthened community ties.
Talent appearances from Isaac Keys, Mark Evans II, Aeneas Williams, and Nick Leverett added star power to the event, while immersive fan experiences highlighted Toyota’s commitment to meaningful engagement. The campaign not only elevated awareness of the Toyota Grand Highlander but also reinforced the brand’s dedication to supporting cultural pride and fostering deeper connections.
of survey respondents were aware of Toyota as the event sponsor
of survey respondents were aware of Toyota as the event sponsor
of survey respondents were aware of Toyota as the event sponsor
click-throughs to the Toyota Grand Highlander page
of survey respondents were aware of Toyota as the event sponsor
of survey respondents were aware of Toyota as the event sponsor
post-game branded content impressions
of survey respondents were aware of Toyota as the event sponsor
post-game branded content impressions
views of branded event content
of survey respondents were aware of Toyota as the event sponsor
post-game branded content impressions
social impressions
organic impressions from talent promotions
organic impressions from talent promotions
organic impressions from talent promotions
organic impressions from talent promotions
organic impressions from talent promotions