State Farm – 2024 WNBA Draft
Supporting Women in Sports – State Farm and the WNBA Draft
The WNBA Draft campaign with HANG provided over an hour of in-platform brand exposure, seamlessly integrating State Farm through live reads, clickable ads, and athlete promotions. With stars like Nneka and Chiney Ogwumike, Ashley Joens, and Monique Billings leading the charge, the campaign authentically showcased State Farm’s commitment to supporting women in sports. Their involvement not only elevated brand visibility but also deepened connections with a predominantly female audience, driving meaningful engagement and fostering positive sentiment toward the State Farm brand.
Pre-game promotion impressions
Registered users participated, with 61% identifying as female fans
Pre-game promotion impressions
Pre-game promotion views
Registered users participated, with 61% identifying as female fans
Pre-game promotion impressions
Social impressions
Registered users participated, with 61% identifying as female fans
Registered users participated, with 61% identifying as female fans
Registered users participated, with 61% identifying as female fans
Registered users participated, with 61% identifying as female fans
Registered users participated, with 61% identifying as female fans
Over an hour of in-platform brand exposure, including live reads and clickable ads
Over an hour of in-platform brand exposure, including live reads and clickable ads
Over an hour of in-platform brand exposure, including live reads and clickable ads
organic impressions from athlete-driven content
Over an hour of in-platform brand exposure, including live reads and clickable ads
Over an hour of in-platform brand exposure, including live reads and clickable ads