McDonald's & Cricket World Cup
Delivering Flavor and Connection: McDonald’s x HANG Fan Engagement Event for the T20 Cricket World Cup
McDonald’s partnership with HANG at the T20 Cricket World Cup highlighted the brand’s commitment to connecting with culturally diverse audiences through authentic engagement. By showcasing the ease of ordering with the McDonald’s App through cricket legends and celebrity appearances, the campaign delivered over 7.8 million impressions and 731,000 views.
On-platform fan interactions, including 1,281 registrations and over an hour of brand exposure, fostered deeper connections. With 64% of surveyed attendees expressing an increased likelihood to use the McDonald’s App, the event demonstrated the power of integrated digital and live experiences in building brand affinity.
Pre-game promotion impressions
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Pre-game promotion impressions
Pre-game promotion views
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Pre-game promotion impressions
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Social impressions
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
Registered users participated, with 81% identifying as Asian India U.S.-based cricket fans
of attendees expressed increased likelihood to use the McDonald's App post-event
of attendees expressed increased likelihood to use the McDonald's App post-event
of attendees expressed increased likelihood to use the McDonald's App post-event
Branded content replay delivered impressions
of attendees expressed increased likelihood to use the McDonald's App post-event
of attendees expressed increased likelihood to use the McDonald's App post-event