Wells Fargo x HANG at the Orange Blossom Classic
Humanizing Banking Through Culture: Building meaningful connections with HBCU alumni, students, and fans.
Wells Fargo's partnership with HANG and the HBCU Orange Blossom Classic showcased a multi-faceted approach to community engagement. Pre-game promotions on YouTube and social media built anticipation and excitement, while live, in-game fan interactions delivered unforgettable branded experiences.
Talent promotions featuring Isaac Keys, Nick Leverett, and Grover Stewart added a dynamic layer of star power, elevating the event's appeal. Post-game, the branded content replay extended the campaign's reach, sustaining visibility and interaction well beyond the event. This comprehensive strategy fostered deeper connections with diverse communities, offering an engaging and immersive fan experience that highlighted Wells Fargo's commitment to cultural celebrations and financial literacy.
Livestream views
Attendees learned about the HBCU Legends Collection debit card during the event
Attendees learned about the HBCU Legends Collection debit card during the event
Attendees learned about the HBCU Legends Collection debit card during the event
Attendees learned about the HBCU Legends Collection debit card during the event
Attendees learned about the HBCU Legends Collection debit card during the event
Views of the event replay
Attendees learned about the HBCU Legends Collection debit card during the event
Total impressions from post-game content
Total impressions from post-game content
Attendees learned about the HBCU Legends Collection debit card during the event
Total impressions from post-game content
Social impressions
Views of organic talent content
Organic athlete impressions
Organic athlete impressions
Views of organic talent content
Organic athlete impressions