Wells Fargo x HANG at the Latin GRAMMYs

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Wells Fargo’s partnership with HANG at the Latin GRAMMYs marked the brand’s first major step into pop culture-driven fan engagement, connecting directly with Latin music and culture audiences through a premium virtual experience. The activation positioned Wells Fargo as an active supporter of the Latin community by aligning with one of the most influential cultural moments of the year. 

Hosted by Gaby Natale and featuring special guest Cristo Fernández, the experience blended entertainment, culture, and conversation while spotlighting Wells Fargo’s commitment to Latin community support and its mortgage grant programs for aspiring homebuyers.