HANG x Wells Fargo 2025
Connecting Diverse Football Fans Through Culture & Opportunity
Wells Fargo partnered with HANG to engage diverse football audiences through a series of culturally relevant, second-screen watch party experiences tied to marquee events, including the Orange Blossom Classic, Cowboys vs. Eagles, and Falcons vs. Commanders. Designed to meet fans where passion and community intersect, the partnership blended live sports conversation with meaningful brand education.
Hosted by Lady Jade and featuring talent such as Isaac Keys, Terrence J, Mohamed Sanu, Vernon Davis, and Deatrich Wise Jr., each experience combined authentic storytelling with interactive fan moments. Through these live engagements, Wells Fargo highlighted its commitment to financial literacy, career opportunities, and mortgage grant programs for homebuyers.
Hours of branded fan attention
Hours of branded fan attention
Hours of branded fan attention
Pieces of analytics data
Hours of branded fan attention
Hours of branded fan attention